Title : The Legendary Hyoe’s History

Former Executive VP of VIZ, The Legendary Hyoe’s History of Manga in North America

Chapter 4: The Contributions and Difficulties of PULP

This article was previously published on Manga Planet.   In Chapter 2 and Chapter 3, I wrote at some length about PULP, North America’s first seinen manga magazine, which launched in the winter of 1997.   After its founding, PULP was featured in various pop culture media as well as reviewed by famed British comic Former Executive VP of VIZ, The Legendary Hyoe’s History of Manga in North America

Former Executive VP of VIZ, The Legendary Hyoe’s History of Manga in North America

Chapter 3: The Greatness of PULP, North America’s First Seinen Manga Magazine

This article was previously published on Manga Planet.   PULP, modeled after Japanese seinen manga magazines, launched in the winter of 1997 and was, if I do say so myself, a very well-produced magazine.   It still somewhat is so today, but back then, manga was even more of a niche market in North America. Former Executive VP of VIZ, The Legendary Hyoe’s History of Manga in North America

Former Executive VP of VIZ, The Legendary Hyoe’s History of Manga in North America

Chapter 2: Hyoe’s Strategy, The First Major Awareness Campaign in North America

This article was previously published on Manga Planet.   Last time, I described being met with various surprises when I arrived in the United States.   To quickly sum up the situation: manga wasn’t selling, it was expensive, and distribution was weird.   My secret plan I concocted to break out of this situation was Former Executive VP of VIZ, The Legendary Hyoe’s History of Manga in North America

Former Executive VP of VIZ, The Legendary Hyoe’s History of Manga in North America – Chapter 1

Chapter 1: 1996 Landing in the United States. Nothing but Surprises

This article was previously published on Manga Planet.   After working as a so-called manga editor at Shogakukan’s weekly manga magazine, Big Comic Spirits, I transferred to VIZ in the U.S. 26 years ago in 1996.   At the time, although in decline, Spirits was still publishing one million copies. Its retail price was about Former Executive VP of VIZ, The Legendary Hyoe’s History of Manga in North America – Chapter 1